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Some homes in
Medway fly off the market within weeks. Others sit for months,
attract only a handful of viewings, then quietly disappear from the
portals, unsold.
The difference
isn’t luck, it’s sellability.
Would it surprise
you that of the 10.94 million homes that have left UK estate agents
books since January 2019, only 6.33 million (or 57.86%) sold and
moved. The other 4.61 million came off the market unsold. This is the
extent of the sellability issue.
Looking more
locally, the past two years of data reveal a clear pattern in
Medway’s market. Some types of homes are far more likely to sell
than others. Let’s look at what the numbers show and what that
means for homeowners and landlords across the area.
Sellability
by Medway Property Type
Let’s start with
property type (comparing it to the national figures):
In the past two
years, 55.29%
of houses in Medway that
left all estate agents books in the area
sold and completed (i.e.
the home owner moved),
compared with 61.04%
nationally.
37.69% of
Medway flats and apartments sold, while nationally it was 45.98%.
Whilst 56.37% of
bungalows sold in Medway, compared with 57.35%
nationally.
Sellability
by Medway House Price Range
Price, of course,
changes everything. So, looking at the last two years:
At the lower end,
Medway homes priced up
to £250,000 sold 44.78% of
the time, compared to the 63.16% national
figure.
Between £250,000
and £500,000,
60.85% of
Medway homes sold (and completed) versus 54.25%
nationally.
39.68%
of £500,000
to £750,000
priced Medway homes found buyers and sold, compared with 45.77%
nationally.
£750,000 to £1
million,
the sellability of Medway homes drops to 30.06%,
while nationally it’s 42.47%.
And finally, in
the £1
million-plus bracket,
36.26% of
listings in Medway resulted in a completed sale, compared
with 34.78% across
the UK.
Why
Some Medway Homes Sell and Others Don’t
The numbers tell us
what happened, but not why. The reasons usually fall into three
camps.
1. Price
positioning.
Every
home has a price window where it attracts maximum interest. Start too
high and you miss the crucial first few weeks when buyers are most
active.
Denton House
Research found after analysing over 2 million house sales, that
properties finding a buyer within 25 days have a 94% chance of the
sale completing (i.e. you moving). After 100 days, even if the home
does sell (which is slim), the chance of your sale getting to
completion (and you moving home) drops to 56%.
Roughly half of all
homes that come to market ever find a buyer. But for the ones that
do, speed matters. 41.8% sell within the first 28 days, 70.9% within
63 days, and by 100 days, 77.7% have agreed a sale.
Starting with a
realistic price is further backed up with data from Hamptons that
shows of the millions of homes that have sold since 2001, aside from
the Covid year, British homes have typically sold within about 0.9%
to 1.3% of their ‘final’ asking price (final
as in the headline asking price before it went sale agreed – not
the original asking price if it was reduced in price after it came on
the market).
This again shows how vital it is to price realistically from the
start.
2. Marketing
quality.
Buyers
buy with their eyes. Listings with poor photography and weak
descriptions get scrolled past. Presentation can be the difference
between a viewing and a swipe.
3. Agent skill
and communication.
The
best Medway estate agents keep momentum. They update, negotiate, and
manage buyers and solicitors through the sticky middle of a
transaction. Others simply upload to portals and wait. The difference
shows up in these sellability figures.
What
It Means for Medway Homeowners Planning 2026 Moves
The Medway market
is not broken, but it is selective. The data shows that most homes
priced sensibly will sell. It’s the ones that start too high or
stand still that struggle.
In estate agency,
sellability isn’t luck. It’s about strategy, the right price, the
right preparation, and the right partner guiding the process.
If you’re
thinking of moving in 2026 and want an evidence-based view of how
sellable your Medway home really is, ask for the facts before you
list. The numbers rarely lie, and knowing them could be the
difference between a For Sale board and a Sold sign.